#Stay close how to
The Stay close, go further campaign is supported through advertising across television, print, radio, social media, out of home and digital, and further supported through Visit Victoria's public relations and partnerships.įind out more about the campaign objectives, creative concept, implementation and how to get involved in the industry toolkit. It highlights the creativity, culture and beauty of Melbourne and regional Victoria through its people and connects to the notion of ‘staying close’ (travelling within our great state of Victoria), and the opportunities it affords us, to ‘go further’ (to discover the unexplored or experience something new). Four people each conceal dark secrets from those closest to them Megan (Jumbo) a working mother of three, Ray (Armitage), a once-promising documentary photographer, Broome (Nesbitt) a detective. The fully-integrated campaign aims to get Victorians moving again by reigniting the passion for their home state, while also targeting visitors from bordering regions of New South Wales and South Australia. In its current state, Stay Close isn’t even close to being a competent series and it’s lucky it’s releasing at the end of 2021 otherwise it would probably end up on a few worst shows of 2022 lists Given how many other murder mysteries there are out in the TV universe not to mention all the other Harlan Coben adaptations.
Visit Victoria’s drive campaign, Stay close, go further is designed to help rebuild Victoria’s visitor economy by promoting visitation and expenditure within the state. Between all the dramatic plots twists, amped-up suspense and those very random panto-style dance sequences, author Harlen Coben has managed to grip.